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Putting the farmer at the heart of society

Putting the farmer at the heart of society

Rurality

When we think of supply chains, we tend to think of large operations. However, small-scale farmers still grow much of our world’s food today.

For example, 40% of Indonesia’s palm oil is produced by small-scale farmers. Though they are often the forgotten face of supply chains, efforts to maintain food security and ecosystem services are inextricably linked to these farms.

Rurality leverages the power of local and global supply chains by engaging with suppliers, producers and brands to drive change and transformation that creates value for all, particularly for farmers. We see farmers as entrepreneurs who sometimes lack the tools to realise their vision. So, we take a business-minded approach to working with them to develop their skills, their connections and their resilience; improving their livelihoods in the process. Rurality doesn’t believe in one-size-fits-all solutions, instead we work with farmers in the field to understand their needs and develop solutions that suit them.

Facts

Since 2015, we have engaged over 4,000 smallholders across 11 countries.
350 of those farmers have started diversifying their farming activities.
We work with over 125 partners, protecting more than 20,000 hectares of forest and impacting over 35,000 farmers.

Our solution

Rurality drives change by enhancing farmers’ resilience, empowering them while respecting the environment and reinforcing their relationship with factories and traders along the supply chain. We work on the ground to understand farmers’ challenges. We build trust and partnerships to create innovative and scalable solutions together. We act as a bridge for farmers, connecting them to peers and stakeholders, empowering farmers to define their own journey.

Projects

Rurality, Sabah, Malaysia

Rurality is engaging with farmers in Sabah to solve human-elephant conflict and increase farmers' productivity.

Rurality, Soubré, Ivory Coast

Rurality is working with Nestlé and other stakeholders to transform farmers' lives in Soubré.

Rurality, Takoradi, Ghana

Rurality is forging resilience among oil palm farmers in Ghana’s Western Region.

News & Stories

Sep 27, 2019

Helping the Gambangan community in Indonesia diversify their income

Sep 19, 2019

Raising the plight of the world's smallest elephant in Malaysia's largest oil palm planting state

Sep 13, 2019

Historic commitment by Nestlé puts focus on nature and people

Join the Earthworm Journey

As a member-based organisation, we know that collaboration is key to success and that everyone has a role to play in creating balance between people and nature. We are always open to hearing from potential new members or clients, interested investors or partners and those who just want to learn more. Please get in touch!

Invest in a solution

To create real, lasting change we know we need to maximise the impact of our solutions. If you want to be a part of this journey, reach out to us and together we can make change happen.

Share an idea
Do you have an idea that could help transform a supply chain or play a part in the fight against climate change? We fully appreciate the power of ideas and collaboration. So, please get in touch and share your thoughts.
Ask a question
Want to know more about our work on the ground? Whether you work in sustainability, journalism or are simply curious about what we do, we’re happy to answer your query.

Downloads

Jan 25, 2019

Learn more about Rurality

pdf. 2.0 MB

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May 31, 2019

About Rurality May 2019

pdf. 1.1 MB

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