Pillar one is dedicated to supporting farmers who are willing to implement those conservation practices but lacking the technical support. A pilot project financed by Nestlé, has started in one of the leading arable region of France: the Santerre (North of France). This pilot is impacting a core of more than 30 farmers producing: potatoes, sugar beet, wheat and vegetables, mainly arable crops produced for industrials purpose. It impacts a total surface of approximately

Pillar two of focuses on developing new financial tools to accelerate farmers’ agricultural transition. We believe that if we want to be able to bring change at a larger scale for the agricultural sector, and increase the number of farmers practicing such a responsible agriculture, we need to create innovative financial tools that can accelerate change by reducing the perceived risk associated to it. As conservation practices are storing carbon in soil (Ademe, 2014) we are developing a methodology to economically value the ecosystem services generated by farmers’ agricultural practices that store carbon in the soil. This will allow for farmers to receive a complementary income for their agricultural practices.